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How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path a prospect takes to make a purchase (not to be confused with a customer journey, which...
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Will Marketing Rule the World?
The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing a digital transformation. New companies are springing up daily that are dramatically...
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Marketing Automation Platforms Require Regular Maintenance to Perform at...
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes for the common, everyday tasks required to get those campaigns going? Marketing...
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Drowning in Assets? A Helpful Checklist for Migrating to a New Marketing...
So, you’ve decided to make the switch to a new marketing automation platform. Congratulations! The next order of business is to inventory your assets. Would your company be featured in an episode of...
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Are Your Communications a Two-Way Street or a Dead End?
Every day we encounter hundreds of communications — some verbal, some written, and some without saying anything at all. Communications should be a two-way street, but are you observing all the signs,...
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Tired of Getting Bogus and Irrelevant Data in Your Uberflip Forms?
We’ve all been there at some point. We excitedly look through our form submission data from our most recent campaign only to come across bogus data. Someone with the first name of Test (and, funnily...
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The Growing Role of Online Reviews in Influencing B2B Purchase Decisions
Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry more weight than traditional marketing campaigns or sales strategies when...
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6 Tips to Help You Build a Better Email Newsletter
Email newsletters are an excellent marketing and branding tool. They give us the opportunity to talk directly to our customers, keeping them up to date and in the know. Just like any tool, however,...
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3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape has exploded, giving marketers thousands of different technologies to...
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Achieve Demand Generation Success with a Modern Marketing Maturity Model
I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in particular. The evolution of technology over those years has made it both easier (improved...
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We’ve Been Expecting You: Best Practices for Onboarding New Hires
Remember what the first day of a new job feels like? It’s a roller coaster of emotions. You don’t know anyone but the people you’ve interviewed with, you’re hoping to God you remember their names, and...
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain...
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5 Tips to Refine Your Marketing Automation Production Processes
As a DemandGen Campaign Operations Specialist working with our clients’ marketing automation systems, I see a lot of unique set-ups. It’s like a science fiction story: you visit other planets, all the...
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8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform...
Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality hurts U.S. businesses to the tune of more than $15 million each year, and...
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Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions...
As your business continues to grow — and your contact database along with it — there will come a time when you must bring some order to the chaos in your Marketing Automation platform. Whether that...
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The Art of Leading a Virtual Discussion: 5 Tips to Improve Communication
Recent studies show that 3.3 million full-time professionals, excluding volunteers and the self-employed, consider their home as their primary place of work (Global Workplace Analytics, April 2016)....
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One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate...
Just as no two people are alike, no two clients are alike. Even when two companies are structured similarly, sell similar products, or serve the same industry, they’re still made up of many unique...
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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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Modern Marketing & Compliance: Friend or Foe?
For the past several months, we’ve been seeing an upswing in conversations with clients around compliance with modern marketing legislation. CAN-SPAM, CASL (Canada Anti-Spam Law), and EU cookie laws...
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