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Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
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18 Simple Strategies to Create Email Marketing Campaigns That Stand Out
In today’s world, companies of all sizes are tightening their belts and paying close attention to how and where they spend their money. As a result, it’s becoming more important to stand out from the...
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Tips for Cleansing Your Account Engagement (Pardot) Database
If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes...
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Marketing In A Tough Economy: How to Make Every Dollar Count
It’s a tough economy, and many businesses are pulling back on their marketing investments. Traditionally, marketing has been regarded by executive staff as more of a cost center than a revenue...
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The Devil Is in the Details: 6 Ways to Stay on Top of the Small Stuff
As marketers, we can sometimes get caught up in the bigger elements of what we do — campaign strategy or complex nurtures, for example. Sometimes, however, it is the tiniest of details where we can...
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4 Common Email Rendering Issues in Microsoft Outlook and How to Fix Them
In my last article, I provided some tips on how to build a better email newsletter. But what if, after spending all that time designing your beautiful newsletter, Microsoft Outlook doesn’t render it...
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Let Them Know How Much You Care: The Importance of Customer Marketing for...
In October of 1984, R&B legend Stevie Wonder released his most prolific hit ever: “I Just Called to Say I Love You.” Not only did this love ballad reach number one on the Billboard charts, but it...
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How Uberflip® Reinvented Content Marketing for You
Content is king, but how you run the kingdom makes all the difference. Uberflip’s innovated platform for content marketing was created with the intent of enhancing the reader’s experience to improve...
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View ArticleBDO Digital, Demand Generation Group Terms and Conditions
These terms and conditions (“Terms”, “Agreement”) are an agreement between BDO Digital, Demand Generation Group (“BDO Digital”, “us”, “we” or “our”) and you (“User”, “you” or “your”). This Agreement...
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Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your lead scoring program). So, now that you’ve made the case to your...
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Are You on Top of Your Top of Funnel? 5 Considerations for Successful Top of...
I read a statistic a while ago that said companies spend, on average, more than 50% of their marketing budgets on Top of Funnel awareness. As marketers, we traditionally drive a ton of traffic to our...
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Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results, but it can be a real challenge for you to evaluate what kind of return you’re getting on your...
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Don’t Keep Your Prospects Waiting: Empower Them with Automated Scheduling
Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable, or to order and schedule a delivery from that same restaurant using a service like...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
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Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
In today’s world, every business is keeping a close watch on budgets and productivity. Marketing departments are no exception to this rule. In fact, marketers may be feeling even more pressure now...
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Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When...
If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where “just a job” just isn’t enough. Years of pandemic-induced isolation, skyrocketing...
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From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution...
Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different marketing automation platforms, and I’ve overseen new...
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How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
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