Clik here to view.
Right People, Right Content, Right Time: Trigger-Based Nurturing Really Delivers
Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how you can tie together classic inbound marketing techniques with activity...
View ArticleClik here to view.
Minimize Marketing Time-Sucks: Tips to Streamline Daily Activities and Meet...
As a marketer, one of the worst things you can become known for is not meeting your deadlines. If you’re juggling multiple projects, working with multiple clients, or supporting multiple brands,...
View ArticleClik here to view.
Five Critical Project Management Tips That Boost the Client Experience
Have you ever worked with a project manager who not only kept your project on track, but also made the experience a positive one? While some may think of project managers as the taskmaster who keeps...
View ArticleClik here to view.
The Importance of Cultural Fit When Choosing the Right Business Partnership
Digital transformation is no longer a matter of just purchasing a MarTech solution and calling it a day. Continuous improvements in networking, the introduction of the cloud, and every technological...
View ArticleClik here to view.
Getting Personal: 5 ways AI Is Humanizing How Marketers Engage with Customers
Marketing has become a data-driven discipline in recent years — so much so that some feel the human element has gotten lost in all the metrics. When you’re obsessed with increasing clickthroughs and...
View ArticleClik here to view.
How to Reposition and Strengthen Marketing’s Role in 2020
I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see how obsessed I am with adopting new technology and applying it to everyday...
View ArticleClik here to view.
How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
View ArticleClik here to view.
What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to get so caught up in the excitement of the technology—all that we can do, and how easy...
View ArticleClik here to view.
3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)
For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an overly saturated and outdated channel, predict that new tools will completely...
View ArticleClik here to view.
Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in...
View ArticleClik here to view.
Keeping CRM Data Good
The success of your organization’s email marketing is heavily reliant on reliable and clean data. Duplicate, incomplete, dirty, and outdated data are the most common data problems we see when we...
View ArticleClik here to view.
Moving Your Project Forward: 3 Common Downfalls to Avoid
I’ve been in project management for more than 10 years, and I’ve witnessed projects get stalled on the tracks or come close to careening off the rails for a variety of reasons. I’ve noticed, however,...
View ArticleClik here to view.
Account-Based Marketing: Fishing with a Spear Instead of a Net
Every year there is a hot new thing for marketers to talk about, and with it comes a wave of tools and quick fixes. Account-based marketing (ABM) has made a particularly big splash lately. But what is...
View ArticleClik here to view.
Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
View ArticleClik here to view.
Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use...
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables? That’s what one of our clients wondered after creating roughly two...
View ArticleClik here to view.
When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!
DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet their specific business and technology requirements. We have recipes that...
View ArticleClik here to view.
Extending Eloqua’s Campaign Canvas with Form Submit Action
Ever wish Campaign Canvas had one or two more features you knew are possible in Eloqua, but are not available from the Canvas? Form Submit Action may be your answer to that problem. Form Submit...
View ArticleClik here to view.
8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)
Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research, cleaning and deduping a single record costs $10 — and if you leave it in your...
View ArticleClik here to view.
Demand Generation: The Data
“It is a capital mistake to theorize before one has data.” — Arthur Conan Doyle I don’t think Sherlock Holmes’ creator had much sense of what data would become in today’s ecosystem; the sentiment,...
View ArticleClik here to view.
Building Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk. Make your kids drink milk so they will “build” strong “frames.” Explore the “many...
View Article