The Basic Recipe For a Lead Nurture
A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of nurtures, I’ve come up with the basic recipe for a successful nurture...
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Concur Increased Pipeline Contribution by Over 50%
Situation: Concur, part of SAP, is a leading provider of integrated travel and expense management solutions, which help organizations ensure corporate travel is booked within policy before the trip is...
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Supercharge your Marketing with Content Insight and Activation
On August 14th, PathFactory will be opening up their office in Sunnyvale, California for a tour. Join us for breakfast and sessions from current PathFactory power users, Mervyn Alamgir and Tim Noble...
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Join David Lewis At The MarTech Conference!
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data...
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DemandGen Named One of the Country’s Best Workplaces for Flexibility
At DemandGen, we realize that a supportive workplace results in a better experience for our employees and clients alike. Creating an environment where people can easily integrate the obligations of...
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How to be a Modern Marketer With David Lewis!
Modern Marketing Experience 2016 will be held at the MGM Grand in Las Vegas, NV on April 26-28. Join us as DemandGen CEO and author David Lewis shares how pacesetting marketing teams have become...
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What You Missed at Modern Marketing Experience 2016!
We hope you had a great time at this year’s Modern Marketing Experience in Las Vegas! The conference brought together some of the top minds of the industry, and attendees had the opportunity to learn...
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ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
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Recap of Marketo’s Marketing Nation Summit
We hope you all had a great time at Marketo’s Marketing Nation Summit! The conference was a great experience, offering over 100 breakout sessions with Marketo customers, partners and influence...
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How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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5 Marketing Operations Best Practices to Create Efficiency and Drive Revenue
Those of us that have been working in Marketing Operations for a long time know the feeling of being seen merely as the Marketing Process Enforcement department. When I first started working in...
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How to Assign Final Grades to Leads and Create Dynamic Lists in Pardot
If you’ve been following our 3-part blog post series, you are building the knowledge you need to set up Pardot the right way to effectively score and qualify marketing leads. In part 1, we explored...
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Sales and Marketing Acting Like Babies
I was on vacation in Cancun over spring break earlier this year, and while I sipped on a delicious classic-style margarita I launched the YouTube app on my iPhone® to catch up on my guilty pleasure —...
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Cloud Connectors Are Not That Scary! 7 Tips To Build a Successful Integrated...
The first time you sit down to set up a cloud connector in Eloqua, you may feel pretty intimidated—it looks scary! But, although there are a lot of steps to configure, especially for the first time,...
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Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide...
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to closed loop revenue reporting. You probably wonder whether your nurtures are actually...
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What You Need to Know about Eloqua’s New Salesforce.com Integration App
Starting with Oracle Eloqua’s 19B Update, the new Salesforce.com Integration app is generally available. All Eloqua users can now install it on their instance without any approval from Oracle. With...
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Five Reasons Your Email Open Rates May Be Low
I should say upfront that I am not a marketer — but I know a lot about emails. I have been building, uploading, templating, tweaking, designing, and deploying emails for more than 7 years as part of...
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The Secret to More Effective Campaigns: Knowing Your Database
Getting to know your database may not sound like a fun time. . .but if you and your database become more closely acquainted, you’ll find that it’s an important ally in improving the effectiveness of...
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Getting MarTech Right Is Hard (and That’s a Good Thing)
A recent post on ChiefMartec.com confirmed a trend that I’ve been seeing over the last three years — getting MarTech right is hard. And no, I’m not saying that in a self-serving manner. Initially, as...
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