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So Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce
Leads or Contacts. Leads and Contacts. WHY are there two objects in CRM for people? If you manage a CRM platform or administer an integration between MA and CRM platforms and use both objects, you’re...
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Configuring SPAM Prevention Forms in Eloqua without CAPTCHA
SPAM from forms is an annoyance that every marketer has experienced, or will eventually. Besides the effort it takes to clean up the bogus data from your database, and the bad leads routed to Sales,...
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The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building a perpetual revenue engine. Why is this so critical for success...
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4 Reasons You Need a Project Manager (Even if You Think You Don’t)
You take your seat on opening night. The lights dim, and a hush falls over the crowd. As the conductor walks to the podium, the musicians stand and join the audience in applause before taking their...
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Demand Generation: Digital and Data Skills for the Future
It seems like a lot of people have been talking about the marketing talent gap for some time. There is a general agreement that the disparity typically revolves around digital and data. There is one...
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Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand Generation. In case you missed it, he introduced the D3 Methodology, a holistic...
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How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though. If there had been such a MarTech buffet versus just a handful of systems like...
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How to Maximize the Value of Agile Methodology in MarTech Project Delivery
In today’s world, the economic outlook isn’t necessarily optimistic. On the other hand, it’s not entirely pessimistic either. Regardless of what happens with the economy, one thing is clear. Due in...
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DemandGen Awarded Partner of the Year at the 2019 EXPYs
Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and...
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Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly
In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest of ease. In the REAL world – it often doesn’t happen that way. And...
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3 Helpful Tips for Managing Creative Marketing Projects That Result in More...
There has been an exponential increase in digital marketing projects and digital transformation initiatives in recent years, especially as many organizations were forced to make the switch to remote...
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Want Better Reporting and Analytics? First, Ask the Right Questions
The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating reporting and insights from that data, marketing automation and CRM...
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Account-Based Marketing: A Modern Day Las Vegas Marriage of Tech and Tradition
Is the concept of account-based marketing (ABM) really new, or is it just the latest industry buzz-phrase? Coming off of this year’s marketing tradeshow season, it seems as if EVERYONE has jumped on...
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Don’t Want Your Major Initiative to Stall Out? Set Your Project Up for...
“The only constant in life is change.” – Heraclitus This saying has never felt more true than over the past few months. We are in a time of constant change right now — both personally and...
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5 Tips for Getting the Most Out of Your MarTech Stack in 2018
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 than they did last year, according to a survey of 500 marketing executives. The world of MarTech continues to grow...
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How Project Management Can Help Marketing Minimize Layoffs and Ensure Continuity
Nearly every other post on LinkedIn these days seems to be about an unfortunate mass layoff. From smaller companies to Fortune 500 mainstays, the economic downturn has affected people’s job security...
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What’s the Best Framework for ABM?
Before I unveil the best framework for Account-Based Marketing, let me say upfront that I dislike the ABM acronym for two reasons. The first reason is silly and childish, and I’ve never talked about...
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Abandon Ship – How and When to Migrate Your Marketing Automation System
At November’s SiriusDecisions Technology Exchange in 2016, Laura Cross and Jen Horton shook up the attendees with their presentation on The State of Marketing Automation when they showed research...
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Bracing Your Marketing Team for the Great Resignation
If your workplace hasn’t been hit yet (or hit hard) by the Great Resignation, count yourself extremely lucky. Then, brace yourself — and your team — because it’s not over yet. Record numbers of...
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7 Ways to Level Up Your Lead Nurturing with Personalization
Lead nurturing, while not a new concept, continues to evolve. On average, we know that prospects convert at a much higher rate when nurtured versus those who aren’t. In fact, Forrester found that the...
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