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What is the Role of Strategy in Marketing Technology?
The very nature of marketing today demands a heavy focus on tactics. Over 3,000 marketing messages a day target your prospects across all channels. How do you cut through that clutter and leave an...
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You Had Them at Hello: 8 Tips to Take Your Onboarding Program to the Next Level
All your hard work paid off. That new lead you nurtured from Prospect to Closed – Won is now a new client. You invested a significant amount of time and money up front. Now that you’ve closed the...
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Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and we get them. They are a fact of life for us marketers, and a daily occurrence for most...
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Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying existing customers in the Marketing Automation system. Being able to effectively...
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What Is Lead Acquisition in a Demand Gen World?
“I need more lead acquisition!” is usually the beginning of most customer conversations when talking about business priorities. That’s why as 2020 planning begins, and DemandGen the company turns...
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How B2B Buyers Buy – Three Observations
One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members) is that it identifies its participants as 50% IT/50% Business. This is, in my mind, one of...
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Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care
Prospects, pipelines, and demand funnels, oh my! Marketing lingo continues to evolve, often causing confusion among marketers — even within the same company! Alignment around terminology is essential...
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Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck
I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking as the prep work: selecting a contractor and picking out all the new things for my...
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An Unexpected Acquisition Bodes Well for DemandGen Customers
On May 31, Marketo announced it was acquired—by an unexpected suitor. Turns out software giants Microsoft and SAP weren’t the only ones participating in the courtship. Vista Equity Partners (Vista), a...
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Driving Growth in Difficult Times: Why Companies Should Be Increasing and...
It is no surprise that there have been countless articles recently about the impact of the pandemic on all facets of business — and Marketing has been no exception. A LinkedIn survey in May found that...
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The Magic of Simplicity: Revisiting the KISS Principle
You’ve heard of the design principle KISS: “Keep It Simple Stupid” or “Keep It Short and Simple.” Did you know that the term was coined by Kelly Johnson, lead engineer at Lockheed Skunk Works, creators...
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Improvements to Marketo Promise to Deliver Mobility and Collaboration to...
I recently attended the Marketo Marketing Nation Summit 2015, along with roughly 7,000 Marketo customers and partners. My quest was to meet with customers, talk to the product management team about...
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Working Remotely: 7 Tips to Remain Focused, Be Productive, and Not Burn Out
Nearly 4 million Americans worked remotely at least half the time in 2018 (compared to only 1.8 million in 2005). These numbers are expected to continue to climb, with hiring managers predicting that...
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5 Things That Don’t Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the early stages of your lead management process. Research has shown that that lead...
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Top 6 KPIs Marketing Teams Should Track — and Why
For many of us, key performance indicators (KPIs) can be intimidating. We associate them with performance reviews, quarterly business reviews, and board meetings, and they shed light on how well...
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DemandGen Appoints Seasoned Customer Service Leader Nathan Perry Director of...
San Ramon, CA — September 25, 2018 — DemandGen, a world-class team of demand generation and marketing technology experts, today announced that Nathan Perry has joined the company as Director of...
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Overload Control: Setting up a Communication Limits Smart Campaign in Marketo
No matter how interested somebody may be in your product or service, NOBODY wants to receive five or six emails a day from you — except your mom, maybe! But when leads qualify for multiple campaigns,...
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Need an Experienced Marketo Admin Fast? Consider Outsourcing This Critical...
Every business has experienced some unanticipated challenges (to put it mildly) over the past few months. If you lost your Marketo administrator during this time, whether to another job opportunity or...
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On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast as possible. Maybe they learned about the power of lead scoring or saw some killer dashboards at a recent...
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7 Ways to “Socialize” Your Marketing Event
From live tweeting and live streaming to social media integration on invitations and event pages, social media is an intrinsic part of how people experience almost every event now. If you’re a...
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