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Change Management and MarTech: It’s too Late to Start Once You’re Done Building
At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been able to gain a unique perspective on how change management can impact success...
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Eloqua Gets a Facelift : Take a Look
It’s been a while since the introduction of Eloqua’s first major user interface update, “E10,” which was unveiled at the annual user conference a few years ago. That release, built on HTML 5, offered...
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Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and...
Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones you no longer use or need, but found you couldn’t because of underlying...
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Outsourcing Email Campaign Execution: Let Someone Else Do the Heavy Lifting
Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s the steps involved in setting up the email in their marketing automation system....
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Salesforce Denormalization Delivers New Power for Nurtures
As marketers become more sophisticated in using marketing automation, we increasingly want to take advantage of opportunity information—data about sales and pending deals—to segment nurtures. When...
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Humanizing Your Data: Turn 1s and 0s into a Human Connection
The competition for your prospects’ mindshare has become more and more intense over the past several years. I’m not only talking about the number of communications and materials that prospects are...
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Make Your Data More Effective: Data Normalization (Part 1)
A colleague once said something to me that changed the way I think about data. “Data is the fuel that runs your marketing automation engine.” Data is truly a passion of mine, and after hearing that...
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A Project Management Tool Can Make All the Difference When It Comes to...
As a senior campaign manager, I need to keep my finger on the pulse of several projects at once. Based on the very nature of the work we do as marketers, multiple project phases and cross-functional...
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10 Years Later: How Demand Generation Has Evolved Over the Years
I was recently onsite with a client when someone said, “I was hired to do demand gen. How did you get that name?” DemandGen was founded more than 10 years ago by our CEO, David Lewis. Back then,...
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What’s Your Dirty Data Actually Costing You?
Data hygiene may not be the most exciting topic, but depending on how good a job your organization is doing on it, it can have exciting — or horrifying — impacts on your bottom line. A study by Demand...
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Healthy Partnerships Matter (Now More than Ever): 5 Ways to Be a Better...
It was just over a year ago that DemandGen was recognized as the 2019 Marketo Digital Services Partner of the Year. This week, we were humbled to be honored as Adobe’s 2020 Marketo Engage Digital...
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Client Expansion Series: 3 Absolute Must-Have Client Engagement Programs
Continuing the series on client expansion, in this post I’ll outline critical nurture engagement frameworks that build on the structure and best practices we established in the previous posts. As a...
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Marketo at Enterprise Scale: Tips for High Performance When Working with...
As you probably know, Marketo is a pretty robust system. In smaller databases, marketers can get away with creating sloppy campaigns and inefficient programs with little impact on system performance....
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Look, New MarTech! 3 Steps to Avoid the Perils of Shiny Object Syndrome
Who doesn’t love a great Marketing conference? The energy, the excitement, the vast experience of admired leaders imparted to hungry marketers from the main stage… Let’s be honest, though. While most...
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7 Essential Marketing Technology Categories: How’s Your Stack Looking?
Creativity-driven marketing has been a central driving force behind brand marketing for years. Creative theory and concepts, I believe, categorize all marketing that is done without technology, data or...
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Making the Move to Agile: 3 Learnings from the Start of Our Journey
The Agile Manifesto is celebrating its twentieth anniversary this year. I guess you could say we’re not exactly early adopters here in BDO Digital’s Demand Gen Group, but we are taking the plunge this...
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The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox
Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard the full version, which is a bit more complimentary: “Jack of all trades, master of none, but...
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Using Salesforce.com to Track Demand Funnel Volume and Velocity
Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your organization, in terms of knowledge that adds value to your marketing efforts? If you’d...
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If You Blog It, They Will Come: The Ultimate Cheat Sheet for Attracting the...
During this time of heavily reduced in-person meetings and tradeshows (and, in most cases, canceled altogether), rethinking how you bring in net-new leads should be at the top of your to-do list. With...
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List Size: It’s Quality, Not Quantity
Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to appeal to as many people as possible. But if you send an email to tens or hundreds of thousands of...
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